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Submitted Conference Content

Full name

Manoj Khanna
Job
email mk [at] sntio [dot] net
Company Sntio.com
City (Country) United States
Time 45'
Type of Conference Other (Indicate your format in the description field)
Level Beginner

Deconstructing the Benefits of Customer-Centric Product Development

Biography

The proposed talk is a joint one, led by two speakers, Manoj Khanna and Karen Deer. Manoj Khanna Manoj Khanna is a co-founder of Sntio, LLC, a certified Scrum Master, an Agile Consultant, a Coach and an adviser to executives, project sponsors, managers and teams developing complex products using Agile and Scrum. Manoj heads the Global Agile Competency Office in North America, and delivers Agile training, coaching and consulting to MphasiS clients of all sizes. Clients include major retail organizations in North America, major retail financial companies, a mobile app development company, and other high-end to mid-market organizations. He was also the founding member of COSSFEST, which helped shape the open source and agile development conference in Calgary in 2007. Since its inception, COSSFEST now attracts speakers from across the globe on niche technology and open source topics not readily available in commercial setup conferences. He contributes to PMI on Risk Management and Project Management Competency frameworks, as well as to TechVibes.com and CIOBlogs. Previous events and conferences at which he has spoken include those on open source, digital publishing and technology. Karen Deer Karen Deer is the co-founder of Sntio, LLC. She is a proven product manager and leader who has led high-profile interactive projects for top brands including Target, Fox, Walmart, Green Dot & MTV Networks. She possesses years of experience in interactive product design & management for mobile, web & self-service kiosks. She has a strong focus on design and user experience for top financial, entertainment, tech and social networking clients worldwide. Her metrics-driven and customer focused approach to defining and iterating interactive products has received many accolades for excellent verbal, written and visual communication.

Description

Note -- The proposed talk is for Agile Singapore 2014. The talk that I have in mind is intended for conferences with any number of attendees. Abstract/Session Description Customers are vital in determining the success – or lack thereof – of your product. Their decisions to pursue your product is not a spontaneous one, but, rather, it is influenced by their needs for the product in combination with their opinions of the product’s various aspects. Given this, a customer-centric approach is beneficial not only in the early stages, but also throughout the product life-cycle. As a product manager aiming to maximize reception of your product, you must hone in on your target customers’ needs, thoughts, and characteristics in order to tailor your product to them. The paramount role that customers play in shaping a product’s outcome will be clarified through this seminar, in which a number of case studies will provide in-depth analyses of Yahoo! and Android. Through these case studies, beginning product managers will gain insight into the benefits of tuning into customers’ needs – and the pitfalls of not doing so. We will also delve into techniques for initiating and successfully navigating through customer research, including how to decide upon quantitative versus qualitative methodologies, how to define your target customer – demographics and all – and the components of your product that should be tested. Our detailed walk-through of the core components of customer-centric product development will enable beginning product managers to become well-versed in optimizing their product’s reception, and to be well-equipped to take on all stages of the product development cycle. Session Mechanics The session will initiate with 10 minutes devoted to analyses of relevant case studies, followed by 30 minutes devoted to techniques and methods for implementing a more customer-centric approach to product development. The 30 minutes will be divided into 10 minutes each on the following: the differences between quantitative and qualitative market research and which is most beneficial for what purpose; how to gather participants for research and how to translate the findings into a customer “persona”; and which components of your product should be tested in developing a product.

Benefits for the attendees

Our detailed walk-through of the core components of customer-centric product development will enable beginning product managers to become well-versed in optimizing their product’s reception, and to be well-equipped to take on all stages of the product development cycle. They will better understand the necessity of thoroughly knowing their targeted customers, along with how to approach the process of customer research in order to get to the point of completely understanding their product’s customers.

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Submitted by ppetit on Mon, 06/13/2011 - 02:02

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